A new Park Run top

Recently a friend wanted to buy a new running top; she had a particular style and colour in mind. In the first shop she tried, when asked if they had anything in stock to match, the sales assistant showed her everything but what was asked for. It came across as if it was her fault that she didn’t fit the styles that they had. Needless to say, she left empty handed.

The next shop she tried asked if she was looking for anything in particular, and when told, they showed her two things that matched exactly. The assistant then suggested another item that my friend might be interested in. Again it looked great.

In the end my friend spent over £200.00 on three, not one, pieces of running kit. Why? Because the assistant was interested in her, listened, and only offered items that would interest her. He wasn’t going to try and sell her just what he had in the shop.

What can we learn from this story? Well, the first shop didn’t make a sale, but, more importantly, has lost a customer for life. Whereas the second shop made a sale of over £200.00, and has gained a customer that will be going back.

So, in your business, is your service losing you both sales and long term business, or making extra sales and fans that will return again, and again, and recommend you to their friends?

If it’s the latter I’m sure your business will go from strength to strength, but if the former I would be rather worried.

Welcome…

Thank you for finding my blog; I hope you enjoy reading it and also find it useful.

So why am I writing a business blog?

In answer to that, I guess I need to start at the beginning. I’ve never been one for lots of rules and taking orders from other people. I know it’s a fact of life and at some point we all have to, but I wanted to minimise these things as much as I possibly could and so at the age of 21 I started my first business.

As both my business and my commitments grew (a mortgage and a growing family) so did the rules and having to do what others say. But I still wanted to ‘play’ a little at business and at the same time earn some extra money for the fun things I wanted that my mortgage payments wouldn’t let me have, and so I’ve always been involved with other businesses; mostly successful but some not so.

Building businesses successfully from scratch, coupled with the knowledge gained of other business sectors, has given me not only a great deal of enjoyment but also invaluable practical experiences.

I now concentrate on providing support, marketing advice, networking know-how, plus a wide-range of other business learning to my clients. Often this has led to mentoring and consultancy.

And, that is why I’m writing this blog because other business owners might find my ideas and experience useful.