I have to say that I love this book and if you haven’t read it I highly recommend that you do.
The book was introduced to me some years ago at an Entrepreneurs Circle event where Ben Hunt-Davis was the main speaker. Ben was part of the GB Men’s Rowing Eight that won gold at the Sydney Olympics in 2000. It is the story of how after years of winning little they changed the way they worked and the result it had; a gold medal.
I remember one of my fellow attendees saying that listening to some bloke talking about winning a gold medal in rowing (for an hour) had nothing to do with their business and it was a complete waste of their time. They couldn’t have been further from the true value of his story. But no amount of trying could convince them otherwise.
You need to read the book but this, in a few words, is the basis of the story. After yet another defeat the crew sat down to discuss what they could do about it; how they could change things. And that is where, ‘Will It Make The Boat Go Faster?’ was born.
The premise was that they would measure everything they tried by – Did it make their boat go faster?
Fighting amongst the crew – did it make their boat go faster? Not surprisingly – No.
Lack of sleep – did it make their boat go faster?
A certain training method – did it make their boat go faster?
Everything they did was given the same test. Did it make their boat go faster?
If the answer was ’Yes’, they did it again and if the answer was ‘No’, they didn’t. It was that simple.
So, if you haven’t got it already, what’s that got to do with your business?
Well, you can run exactly the same test on your business; whatever your goals are. More sales, more profit, better training of staff, it really doesn’t matter what it is. Just run the test.
For example: you produce a new sales advert. Did it make the boat go faster? In your case did it generate more sales? If ‘Yes’ you run the advert again, if ‘No’ you change the advert. You run a workshop. Did it make the boat go faster? In your case did it have the result you were hoping for? If ‘Yes’ the workshop was a success, if ‘No’ it needs to be changed or dropped.
Many things in your business will be done the way they are, just because that’s how they are done. Most without any real thought as to if it’s the most effective way of doing whatever it is.
I was at a large office block recently where at the beginning of the day, when most people are arriving for work, the lifts don’t stop at the first two floors. Why? Because it gets people into the building faster.
So, why not try ‘Will It Make The Boat Go Faster?’ on your business and see what results you get? You might even win a ‘Gold medal’!