Email is now one of the key ways in which we communicate.
It’s the same with the phone: texting has taken over: and that’s without WhatsApp (and more). Although I often think that by the fifth text exchange it would have been easier and faster to have actually used the phone.
But email, that’s the thing. We receive hundreds every day and, if not careful, we can lose whole days just sending and answering emails. We feel we must; we are drawn to them. They control our lives. Well, they can do.
We also get spam; so much spam. I even know people that just delete all of their emails, working on the assumption that if important enough the person sending the message will, having not had a reply, make contact again.
Writing a letter is almost a forgotten art. Invoices arrive as pdfs. All sorts of things can be downloaded or done online. We live in the age of the computer and of the internet.
And this is why the pen can achieve such incredible results!
I’m sure that you must have received a ‘Thank you’ card from someone after they have been round for dinner. Didn’t you feel great? And, what about Christmas cards this year. Well, just imagine what your customers would feel like if you sent them a personal card. How wonderful would they feel? How would they feel about you? You took the time to write them a card, which included buying a card, writing a message, putting the card in an envelope, affixing a stamp, and posting it. What exactly does that say about how much they mean to you?
Fire off a quick email that may never be read, or send a lovely, personal, card.
You only have to ask: which would I like to receive?
So, if you want to make your clients feel really valued don’t always send that email. Send them a beautiful card instead and see your business grow!