I watched an episode of Sherlock recently, ‘The Sign of Three’, and I must confess I was beginning to think that maybe I could be doing something better with my time. But, the last ten minutes, or so, saved the day; because it made me think about business.
So, what’s Sherlock Holmes got to do with any business? Well, he’s a pretty good detective, and in business we should always be looking for clues, such as to business trends, customer delight and staff morale – to name just three.
And something that caught my attention was when Sherlock was ‘helping’ Mary with the seating plan for her wedding. She asked Sherlock if this particular person should sit at the top table and Sherlock said no. When Mary asked why Sherlock replied, ‘Because he hates you and barely thinks about you.’ She replied, “Really?” Sherlock then explained, “…Second Class post, cheap card, bought at a petrol station…”
The thing is this is also the case with many businesses. They use 80gsm paper, manila envelopes or cheap off-white, thin card, Second Class stamps, leaflets printed on their inkjet (often crooked), and much, much more; everything for as little money as possible. Now I’m not saying that you should throw your money away. But, when talking to clients and prospect customers, what does cheap stuff say about you? And, more importantly, what does it say you think about them (your client)?
As Sherlock says, do you barely think about them?
Little things can make a bid difference to the success of your business so make sure you get them right.