Do you press the button?

I was listening to Radio 5 Live recently: the programme on allowed listeners to have a rant.  When they were finished the presenters gave them a score: top score being the Rant of the Week!

Well, one guy explained how he couldn’t understand why people had to press buttons that he had obviously already pressed.  He gave a couple of examples: waiting for a lift and at road crossings.  I have to say it amazes me when people press the button at road crossings even when there is not a car insight.

The thing is that people are programmed to do all kinds of stuff without thinking.  We all do hundreds of things every day without a moment’s thought.  But, and this is really important, what don’t you do because it would mean having to think differently?

My bet is that you really want to grow your business. but that marketing your business everyday (as it should be) is not automatic.  So, the big question is how long does it take for something to become automatic?  Like most things there is no hard and fast answer.  Research shows that it can be anything from one to eight months and I bet it has a great deal to do with what sort of person you are, how old you are, but, bottom line, how much you really want to do it.

So, how about trying this?  Write in your diary, right now, ‘Marketing’ every day for the next month and see how long it takes to become automatic.

Author: David Wimblett

Business Mentor helping SMEs build their businesses by finding exactly the right customers that are perfect for them. Started my first business as a 21 year old. Live in Chilworth, Guildford, Surrey with my wife. We have four grown-up sons. Author of 'The 10 Year Breakfast' and 'BNI: One Bite at a Time'.

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